Yeezy 700, a small revolution in the sneaker world
The Yeezy 700, a controversial release
Revealed to the public in 2017 at the Yeezy Season 5 fashion show (after months of teasing, leaks and stolen photos), the Yeezy Boost 700 is the 5th model born from the collaboration between Kanye West and the brand with 3 stripes.
But at the time of its release, the Yeezy 700 does not meet the immediate success of the first models of the brand. Associated since 2013, Kanye West and Adidas have however only indisputable successes to their credit. The Yeezy Boost 350 V2launched the year before, was even sold out a few minutes after its release (as will be later the Yeezy Boost 380) !
Far from the triumph of this last one, the Yeezy Boost 700 is still under debate. We must admit that its design, inspired by dad-shoes - the big sneakers worn by American fathers in the 90s - is divisive! The chunky silhouette of the Yeezy Boost 700 would even be a reference to the shape... of a jet-ski. An unlikely source of inspiration that all haters are quick to troll on the web with a lot of montages and memes.
And yet, little by little, the Yeezy Boost 700 is making a place in the hearts of sneaker aficionados. Released in very limited numbers, the model even sees its prices explode on the resale market! In a few weeks, the Yeezy Boost 700 went from being an ugly duckling to a must-have: a reversal of the situation unimaginable at the time of its launch!
Reissued many times since 2017, the 5th sneaker signed Yeezy sneaker is now one of the brand's most iconic models.
The Yeezy 700, a futuristic and cleaving silhouette
If the Yeezy Boost 700 is the subject of heated debates at the time of its release, it must be said that its imposing silhouette inspired by dad-shoes is a UFO in the sneaker kingdom!
With its look mixing 90's retro influences and futuristic lines, the sneaker designed by Kanye West breaks the codes.
The ultra-compensated sole equipped with Boost technology, the multitude of leather and mesh inserts as well as the original colorway with its electric yellow laces - named Wave Runner in reference to the jet-ski from which the sneaker's silhouette takes its inspiration - contribute to make the Yeezy Boost 700 a sneaker apart!
That said, despite its chunky and imposing style, the dad-shoe signed Yeezy is acclaimed by sneaker addicts for its great comfort. So, don't be fooled by appearances!
From Boost technology to Adiprene technology
If the first models of the Yeezy 700 adopt the Boost technology patented by Adidas, the Yeezy 700 V3 changes its philosophy and opts for the Adiprene technology - also used on the Yeezy 500 which is just as good, but less expensive. The V3 was released at a lower price point than the previous versions.
Yeezy 700, Yeezy 700 V2, Yeezy 700 V3: design and colorways
Surfing on the hype and the success of his dad-shoe, Kanye West - a.k.a. Yeezus, a.k.a. Yeezy, a.k.a. Ye - has been releasing new colorways and new editions.
The Yeezy 700 is therefore quickly released in new colors: Purple, Salt, Magnet, Analog ...
The V1 is also followed by a V2 displaying a reworked cage on which appear the 3 Adidas stripes in the shape of a wave. It is now available in a multitude of colorways sought after by collectors including Geode, Vanta, Inertia, Tephra, Static or Hospital Blue.
In 2019, Kanye West announced the release of the Yeezy 700 V3, which is now available in a variety of brand-new colorways prized by sneaker addicts: Azael Safflower, Clay Brown, Azareth, Alvah...
How to size the Yeezy 700 ?
Like all Yeezy sneakers, the Yeezy 500 runs small, so it is better to choose a half size above your usual size.