Yeezy 380, a futuristic sneaker by Kanye West
The Yeezy 380, an innovative sneaker
In 2019, Kanye West and Adidas are once again creating the buzz by revealing the latest model signed by Yeezy: the Yeezy Boost 380.
A visionary and wildly ambitious rapper, he teamed up with Adidas in 2013 after early collaborations with Japanese high-end streetwear brand Bape, Nike and Louis Vuitton.
Together, the brand with the 3 stripes and the artist create YeezyYeezy, a brand in its own right within the great Adidas house. Why Yeezy? In reference to the nickname of the rapper, Yeezus a.k.a. Yeezy a.k.a. Ye.
After the much talked about release of the Yeezy Boost 700 in 2013, the brand drops the Yeezy Boost 350 in 2015: the hype is spectacular and the model is out of stock within moments.
A year later, West released the 2.0 version of the model: the Yeezy Boost 350 V2. The success is even greater, the model becomes a must-have for all sneakerheads!
In the following years, collectors are on the lookout: will the rapper release a V3 of the iconic model? In 2019, the rumor starts to swell... The release of the Yeezy Boost V3 has been teased for months, the sneaker world is in turmoil!
Except that... at the last moment, Yeezy and Adidas change their minds. The new sneaker is renamed Yeezy Boost 380 and will be a full model. The decision is so last minute that the old name (Yeezy Boost 350 V3) still appears on the label of some models on sale!
The Yeezy 380, a futuristic and bold look
If the Yeezy Boost 380 was almost called Yeezy Boost 350 V3, it's because the two sneakers have some common points!
The Yeezy Boost 380 uses the Primeknit upper - an ultra flexible and resistant high-end material - of the 350 as well as the Boost technology of the sole - which is also found on the Yeezy 700.
In terms of silhouette, the new model has an even cleaner and sleeker design than its predecessor, with tapered lines. The sole, more compensated, is curved and abandons its ribbed texture. The translucent side stripe present on most Yeezy Boost 350 V2 is replaced by a perforated mesh insert.
The sneaker is tongue-less and slips on like a slipper before lacing up.
The Yeezy Boost 380, new colors
When it is released in November 2019, the Yeezy Boost 380 is available in one completely new colorway: Alien. The Primeknit upper displays light grey and white camouflage patterns. The outsole is translucent.
Since then, the brand has released new colorways. Some are rather sober (Calcite Glow, Onyx, Pepper, Mist), others are more flashy (Blue Oat, Hylte Glow, LMNTE, Azure, Yecoraite).
Most models are available in reflective and non-reflective versions.
A trendy sneaker for men and women
Casual, streetwear, sober, trendy, feminine, masculine... With its minimalist and uncluttered look, the Yeezy Boost 380 is an ultra versatile sneaker that fits all styles, for men and women.
The models are mixed, but women tend to prefer the Yecoraite, Pepper or Alien colors, while men are more likely to turn to Onyx, Azure or LMNTE.
How to size the Yeezy Boost 380 ?
The Yeezy Boost 380 runs small, so it is best to choose a half size larger than your usual shoe size.