The Ten


Nike x The Ten ''Off-White'', when Virgil Abloh meets the Swoosh brand

Virgil Abloh at the helm of Off-White

If Virgil Abloh is nicknamed by the press the "Emperor of Cool", it is not by chance! As an architect, designer, stylist, influencer, DJ and artistic director, Kanye West's former right-hand man has gone from being a complete unknown to a fashion icon in less than 10 years!

Artistic director of the Men's collections for the Louis Vuitton fashion house since 2018, the Illinois native has a string of diverse and varied projects and seems to be in all the right places!

In 2013, he launched his own label, Off-White. The success is immediate. In a few years, he is propelled to the front of the stage and makes the headlines of fashion magazines. His collections, mixing urban influences and haute couture, became a reference for fashionistas around the world. Virgil Abloh has won the favour of the biggest names in fashion, signing collaborations with brands as famous as Levi's, IKEA and Evian... not to mention Nikeof course!

The first Nike x Off-White collaboration: ''The Ten

The year 2017 was marked by the first collaboration between Off-White and Nike. Named ''The Ten'', the collection, available in limited edition, proposes to revisit ten iconic models of the brand with the Swoosh to add the unique and singular label of the ''Emperor of Cool''.

If the promise is tempting, the bet is risky: Virgil Abloh is a designer who does not shy away from codes and always plays the card of audacity and originality!

The collection ''The Ten'' is declined in two universes of 5 sneakers each: the Revealing line and the Ghosting line.

- Revealing : in this first sub-collection, Virgil Abloh reimagines the Air Jordan 1 Off-White ''The Ten'', the Nike Air Max 90 Off-White ''The Ten'', the Nike Air Presto Off-White ''The Ten'', the Nike Air VaporMax Off-White ''The Ten'' and the Nike Blazer Mid Off-White ''The Ten

- Ghosting : in this second sub-collection, the Off-White founder reinvents the Converse Chuck Taylor Off-White ''The Ten'', the Nike Zoom Fly SP Off-White ''The Ten'', the Nike Air Force 1 Low Off-White ''The Ten'', the Nike React Hyperdunk 2017 Off-White ''The Ten'' and the Nike Air Max 97 Off-White ''The Ten''.

Virgil Abloh puts his trademark stamp on each of the two worlds of the Nike x Off-White ''The Ten'' collection: a destructured approach, the use of transparent materials, typography and his famous signature red zip tie.

Nike x Off-White ''The Ten'': a triumph

The release of the collection was highly publicized and eagerly awaited by a crowd of sneaker enthusiasts. And the result undoubtedly lives up to the hype.

The collection has been a spectacular success and collectors have been snapping up the models Nike x Off-Whitemodels, released in limited edition, at a dizzying speed!

The success is such that the two brands decide to continue their collaboration. Since then, the Nike x Off-White collection has continued to grow and to welcome new models that are always more avant-garde and innovative.

How does Nike x Off-White ''The Ten'' fit?

As a general rule, Nike is a brand that sizes rather small. It is therefore better to choose a model half a size or a size above your usual size.

Discover the famous Air Jordan 1 Retro High Off-White Chicago "The Ten".