Nike x Travis Scott


Travis Scott, from rap to sneaker.

A world-famous American rapper

Travis Scott , real name Jacques Berman Webster, is an American rapper, producer and musician born in Houston in 1992. As a teenager, he began to get into music by creating beats, then by releasing various rap projects. In 2013, his album Owl Pharoah was released, the first in a long series of successes. From the very beginning, the rapper was noted for his particular style of dress. He is known for mixing streetwear with haute couture pieces.

Travis Scott, a collector turned designer.

Travis Scott is above all an avid fan of sneakers. It has an exceptional collection and does not hesitate to wear ultra rare models during public appearances. At the same time as his notoriety increased, he became more and more present in the world of fashion. He made numerous appearances in fashion shows such as Louis Vuitton or Dior. Little by little, the rapper becomes a true trend leader. Its attraction to fashion will quickly move it to the other side, that of designers. The first stylist to see her potential is none other than Helmut Lang, who offers her the opportunity to collaborate on two models. Travis Scott's career as a designer is underway, it won't stop there and many models will come later.

The consecration: Nike X Travis Scott

What could be more beautiful for a sneaker fan turned designer than to collaborate with Jordan? This consecration comes in 2017 for the rapper with the creation of the Travis Scott X Jordan Turner LX "Cactus Jack". Although created only for friends and family, this pair made a lot of noise. The same year, Nike invited different artists to create their nike Air Force 1 pair to mark the model's 35th anniversary. Although artists like Don C and Errolson Hugh created their own pair, it was Travis Scott and Virgil Abloh that attracted all the attention. On the strength of this success, Travis Scott persevered and signed his first single pair with the Travis Scott X Air Jordan 4, several colors will be released thereafter. Today, Travis Scott is recognized worldwide not only for his music but also as a fashion designer. He has designed many models that have met with massive success with the general public, and continues to collaborate with Nike on new projects.