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As a good sneaker addict, you know that the collaboration between Nike and Patta started in 2006. Exactly 15 years ago, the shop of Edson Sabajo and Guillaume Schmidt responded favorably to the call of the brand with the Swoosh to put its creative touch now inimitable on the Air Max 90. The rest, everyone knows it. By managing to revisit the cult silhouette of Tinker Hatfield in a "Homegrown" colorway that has been a hit internationally, Patta has gone one step further and has been entrusted with other major projects with the American equipment manufacturer, including the first classic Hatfield: the Air Max 1. In 2009, for its 5th anniversary, the Amsterdam-based label released 5 new versions of the model that remain a grail for its diehard fans. Since then, the link between Nike and Patta has only grown stronger, leading to the release in 2021 of a new exclusive collection of Air Max 1 called The Wave.
The least we can say is that this collection The Wave is very well named. Edson Sabajo and Guillaume Schmidt have indeed modernized the design imagined by Tinker Hatfield in 1987 by grafting curves symbolizing a wave on the iconic line of the Air Max 1. The pairs from this new series, which you can find in due form on Kikikickz, is also distinguished by a co-branding on the top of the tongue of the laces and, above all, ultra-efficient colors. Other significant details of the Air Max 1 The Wave include a mini-Swoosh on the front of each outer panel, a bonus jewel and a special box. It was enough to appeal to sneaker fans around the world and, more broadly, to many streetwear fashion enthusiasts who still yearn to collect all 4 pairs in the collection. Good news, it has never been so easy thanks to Kikikickz!
If Patta's goal was to illustrate the impact of his own development on the streetwear eco-system and its culture, Nike's was certainly to relaunch the Air Max 1. But not just any way! The firm of Beaverton has sought more to make it sacred by relying on a perfectly mastered collaboration on all levels, mainly artistic and strategic. That's why the model has been declined in a collection The Wave including a total of 4 premium pairs that were launched successively, a few weeks apart. The event, which has brilliantly achieved its goal, has apparently given wings to Nike who decided to do it again in the wake with the rapper Travis Scott.
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