Nike x Off-White, the sneakers signed by Virgil Abloh
Virgil Abloh, charismatic founder of Off-White
Architect, stylist, designer, DJ, art director, influencer... Virgil Abloh is a jack-of-all-trades who will experience, in less than ten years, a meteoric rise.
An architecture graduate, this Illinois native made a name for himself in 2009 with the opening of a concept store that was a cross between a boutique and an art gallery. In 2011, he was the artistic director of the album Watch The Throne by Jay-Z and Kanye West. The following year, he founded a streetwear label called Pyrex Vision but the adventure was short-lived.
In 2013, Virgil Abloh created the Milan-based brand Off-White, inspired by urban and hip-hop culture. Five years later, he was named head of Louis Vuitton's Men's collections.
In 2019, the Museum of Contemporary Art in Chicago is dedicating a retrospective to him. The following year, the kreo gallery, located in Paris, exhibits a selection of his creations (design objects, sculptures...).
Off-White, between streetwear and haute couture
With his label Off-White, Virgil Abloh likes to blur the lines. Inspired by streetwear and urban culture, his collections have been invited to the world's most prestigious fashion runways and are distributed all over the world in legendary and exclusive stores: Le Bon Marché, Barneys, Harrods...
Bold and innovative, the brand relies on recognizable and distinctive visual codes, such as quotation marks, diagonal lines or inscriptions that explain the function of the product on which they appear (such as "Air" on the Nike Air Force 1 x Off-White or the Air Max x Off-White).
And the recipe works: fashion icons are snatching up the brand's products, like Rihanna, Kanye West, Beyoncé and Jay-Z, Travis Scott and Drake.
Since its creation in 2013, Off-White has been making a string of prestigious and surprising collaborations: Levi's, Evian, IKEA... and of course Nike !
2017, the beginning of the Nike x Off-White collaboration
Released in 2017, the collection "The Ten" marks the first Nike x Off-White collaboration.
Inspired by urban culture and street art, the limited edition collection reinvents 10 of the Swoosh brand's signature models - hence the name, "The Ten" - and stands out for its boldness and originality.
"The Ten" collection is divided into two lines:
- Revealing, with the Air Jordan 1 Off-White, Nike Air Max 90 Off-White, Nike Air Presto Off-White, Nike Air VaporMax Off-White and Nike Blazer Mid Off-White
- Ghosting, featuring the Converse Chuck Taylor Off-White, Nike Zoom Fly SP Off-White, Nike Air Force 1 Low Off-White, Nike React Hyperdunk 2017 Off-White and Nike Air Max 97 Off-White.
Released in limited numbers, the Nike x Off-White "The Ten" models are a hit with collectors, so much so that the Swoosh brand and Virgil Abloh's label decided to ride the hype and continue their collaboration... to the delight of sneaker fans!
Nike x Off White, the artist's touch
Nike Rubber Dunk x Off-White, Air Jordan 4 x Off-White, Air Jordan 5 x Off-White, Nike Dunk Low x Off-White, Serena Williams x Off-White x Nike Blazer Mid ''Queen''... since 2018, the brand with the comma and Virgil Abloh have been chaining together media releases awaited by sneaker addicts worldwide.
In each limited edition collection, Virgil Abloh's signature is recognizable among all: zip tie, unstructured style, acidulous colors, transparent materials, lettering ("Air", "Foam", "Vulcanized" "Off-White for Nike"...).
The Nike x Off-White collections are mixed, but some models are particularly appreciated by women (like the Vapor Street Off White Blue Yellow or the Zoom Fly Off White Pink) while others tend to appeal to a rather male audience (like the Air Jordan 5 Retro Off-White Black or the Presto Off-White Black).
How does Nike x Off-White fit?
As a rule, Nike is a brand that sizes rather small. So it's better to choose a model half a size or a size above your usual size.