Nike Air Max 95, a classic by Sergio Lozano.
In much less time than it took Nike to become a reference sports equipment manufacturer, the Air Max, and its famous apparent air cushion, was first established as one of the essential running shoes on the market, then as a sneaker both iconic and timeless. Among the iconic sneakers of a collection composed today of several dozen evolutions, we obviously find the Air Max 95. Designed by Sergio Lozano, this one was born in 1995, 7 years after the technical and stylistic revolution started by Tinker Hatfield with his mythical Air Max 1. Here, on Kikikickz, we propose you to discover or rediscover the history of the Nike Air Max 95 before finding some of its most popular limited editions of the moment.
Air Max 95, the creative audacity at its peak.
In the mid-1990s, the brand with the Swoosh was no longer suffering from any competition, not only in the world of running, but also in basketball and most other major sports. Sergio Lozano had the perfect opportunity to take over from Tinker Hatfield.
To continue the project initiated by his predecessor in 1987 and shape the designated replacement of the Air Max 90, the former artistic director of the Nike ACG range was inspired by the anatomy of the human body, and more precisely the muscle fibers whose shape he transcribed on the entire upper of his Air Max 95. The original lacing system and the sole, recognizable at first glance, are reminiscent of ribs and the spine. Like many artists, Lozano was keen to take his creative concept to the next level, using different yet complementary materials such as suede and mesh, and colours as bold as the design itself. Dubbed "Neon," the original colorway of the silhouette is distinguished by a combination of several shades of gray and a hue that oscillates between neon yellow and green, giving it a striking contrast. Reissued in 2020, the Air Max 95 ''Neon '' continues to inspire Lozano's successors, such as Kim Jones who has taken up the fundamentals on his ''Volt'' version.
Like other iconic Air Max evolutions, the AM95 is regularly the subject of collaborations that keep the model alive on the street. In addition to the one with Kim Jones, to whom we also owe the ''Total Orange'' version, you can get on Kikikickz the limited editions of Comme des Garçons, the famous Japanese label of Rei Kawakubo. The latter has imagined in 2020 no less than 3 color variations of the Air Max 95, including a declination ''Black/Grey'' that has put everyone in agreement.
How does the Nike Air Max 95 fit?
It is normal that you want to make sure you choose the right size before finalizing your order on Kikikickz. With that in mind, let's remember that the Air Max 95 is a running-inspired sneaker andtherefore tends to fit slightly smaller than other classics like the Air Force 1 and Nike Dunk, for example, which have their roots in the basketball court. Running shoes tend to have a tighter fit. If you have a strong foot, you should therefore choose an extra half size. Otherwise, choose your usual size. Anyway, don't worry, returns are totally free on Kikikickz for 30 days!