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In 1990, three short years after revolutionizing the running shoe market with his Air Max 1 Tinker Hatfield again showed the extent of his creative talent by signing the Nike Air Max 3, renamed Air Max 90 in 2000.
It is a silhouette with an obvious air cushion, at the heel, and more generally a design adorned with, among other things, a line of flight to the front that has quickly become emblematic. Before establishing itself on the street as the cult sneaker it remains today, the Air Max 90 has proven itself on the feet of runners that it has seduced with great blows of Nike Air cushioning. Among its followers was a certain Mark Allen, the first world champion triathlete, who embodied it in advertisements orchestrated at the time by the manufacturer, as well as George H. W. Bush, the 41e President of the United States, for whom it was declined in an unpublished ''Air Pres'' version that you will unfortunately not find on Kikikickz, but which contributed to make the model enter the history.
Quickly "replaced" by the Air Max 180 then the Air Max 93, without forgetting the Air Max 95 by Sergio Lozano, the 1990 cult sneaker began an early conversion among streetwear fashion lovers, including in France under the influence of national and international hip-hop stars.
The Air Max 90 also and especially owes its success outside the world of sports to some of its most popular colors. By evoking these words, there is a good chance that has germinated in your mind the inimitable Nike Air Max 90 ''Infrared'' a color combination that awaits you on the store in its reissue of 2020. How not to mention also the Air Max 90 NRG ''Bacon an edition originally imagined in New York in 2004, through a memorable collaboration between the American firm and the store Dave's Quality Meats (DQM). Speaking of collaboration, we must make you discover, or rediscover, the different pairs designed by Virgil Abloh. The founder and artistic director of the Milan-based label Off-White has indeed tackled the Tinker Hatfield classic on several occasions, first in 2017 as part of his The Ten collection, from which the Off-White x Nike Air Max 90 ''The Ten'' and then in 2019. So were born a total of 3 iterations in a destructured style as only the former right hand of Kanye West has the secret.
The time when the famous bubble shoe of Nike was still called the Air Max 3 is definitely long gone. But its spirit remains as much as its design, especially with a seasoned audience that was delighted with the festivities organized by the brand at the Swoosh for its 30th anniversary. We think for example of the DENHAM x Nike Air Max 90 and its finish partially made of jeans.
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