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New Balance
A partir de 180,00€
At the end of the 1980's, when basketball and the NBA were booming, the New Balance 550 was the first shoe to be launched, New Balance sought to invest the American floors. To do so, the Boston-based brand logically relied on its extensive experience in sports, and more specifically in running, to design a pair of shoes that were light, comfortable and guaranteed to provide both optimal stability and cushioning. In addition, a model capable of meeting the needs of the players of the time, with however a sizeable imperative to respect: to bet on a leather structure. Thus was born the New Balance 550, in 1989.
With a design in line with the standards of the time, the NB 550 was not as successful as expected on the field, probably due to too much competition and the image of New Balance naturally too associated with running, its favorite universe. However, thanks to its recent success with Casablanca, for example, the Massachusetts-based company has decided to relaunch its b-ball inspired silhouette in order to offer sneaker addicts a serious alternative to the Nike Air Force 1. Its teams have relied on a collaboration with Aimé Leon Dore, the label of Teddy Santis, and the development of a palette of colors as simple as effective that you can obviously find on Kikikickz.
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