New Balance 2002R


The New Balance 2002 reconciles streetwear and luxury on Kikikickz.

When William J. Riley laid the foundation stone of New Balance in 1906, he probably didn't imagine how much his company would grow over the years to become both a major sports equipment manufacturer and a key player in the sneaker market. And that's only natural, since his original ambition was to design orthopaedic insoles. The idea of manufacturing sports shoes, and more precisely running shoes, only came to him much later. As for the idea of democratizing these same shoes in the city, for everyday use, we won't even talk about it! Nevertheless, this is how the Boston-based company has evolved, with the ambition today to bring streetwear and luxury a little closer together through silhouettes such as the New Balance 2002.

From its creation in 2010 to the arrival of the New Balance 2002R 10 years later.

Contrary to what you might think, the NB 2002 is not new. At least not as recent as the New Balance 327. It is, however, much more recent than the New Balance 550 since it was officially launched in 2010 with the goal of becoming one of the best retro-running inspired sneakers. For this, it is the designer Andrew Nyssen who was elected to head the project, with a simple but precise specification. He had to imagine a pair of sneakers "Made in USA", that is to say manufactured according to an artisanal know-how in the United States, the cradle of the equipment manufacturer. He also had to make sure that the aesthetics of the sneakers were in line with the classic sneakers of the brand with the "N", which clearly implied the use of noble materials such as leather and its different shapes.

The New Balance 2002 was born more than 10 years ago, with an upper halfway between the past and the future and a sole with N-ERGY technology inspired by the NB 1906.

The New Balance 2002 has been a hit since its launch, not only because of its many advantages, but also because of Ronnie Fieg, the boss of KITH, who praised it after it was presented to him in due form.

10 years after its timid introduction on the market, and a first life lived for various reasons in the shadow of New Balance's best-sellers, the 2002 has made its comeback in the spotlight thanks to the Japanese designer Tetsuya Shono. Indeed, it is to him that we owe the 2002R version which is definitely more contemporary than its "little sister" with a refined line coupled with the sole of the 860v2. Officially released in 2020, it was immediately the subject of several large-scale collaborations with artists as talented as Salehe Bembury, the creative director of men's footwear at Versace. The New Balance 2002R was also recently featured in a ''Protection'' Pack, of which you can of course find each colorway on Kikikickz, alongside the other limited editions of the silhouette.