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When we talk about sneakers today, on the Kikikickz store or blog, it's hard, if not impossible, not to mention Tinker Hatfield. At least when it comes to the classic sneakers of Nike and the Jordan Brand. Among them is the Air Jordan 4, the third silhouette of the signature collection of the player that the illustrious American designer designed at the dawn of the NBA season 1988-89. As its name suggests, it is also and above all the fourth signature shoe of the Bulls legend with which the latter has distinguished himself several times to make it definitively enter the history of basketball, streetwear fashion and Kikikickz.
In the tradition of the Air Jordan 3 of which it remains a direct evolution, the AJ4 was intended to give Michael Jordan a softer support and a better cushioning, and this so that he can express his immense potential on the floors even better. For that, Tinker Hatfield added a sort of TPE mesh to each of the side panels and the top of the foot on the bottom of the lace tongue. The model has thus gained flexibility and breathability. As for cushioning issues, they have been solved via the insertion of a visible air cushion in the midsole. After all, why change a winning team?
The Air Jordan 4's moment of glory came on May 7, 1989, at the end of Game 5 of the first round of the Eastern Conference NBA playoffs. Against the Cleveland Cavaliers, the Chicago Bulls won the game and the series that night thanks to a masterful move by their number 23: a successful buzzer-beater shot on Craig Ehlo that propelled his Air Jordan 4 ''Bred'' to the top. Since then, the silhouette then embodied by Spike Lee has never disappeared from the catalog of Nike or the street where it flourishes at the feet of sneaker fans through colors sometimes very sharp that you can find obviously on Kikikickz. We think in particular of the Air Jordan 4 ''White Oreo" and the reissue of the OG colorway ''Fire Red’’.
Like all of Nike's iconic and popular references, the Air Jordan 4 is regularly the subject of large-scale collaborations that strengthen its reputation and its place in the pantheon of sneakers. Among the great names of the international streetwear scene that have revisited it while preserving the aesthetic imagined by Hatfield in 1988 is Virgil Abloh. This one became famous in July 2020 with the Off-White x Air Jordan 4 ''Sail". Travis Scott also took the inimitable shape of the AJ4, before the artist from Chicago, to give us a Air Jordan 4 ''Cactus Jack" ultra-limited. More recently, we've seen a handful of remarkable Union LA releases, starting with the Taupe Haze ''30th Anniversary'' edition.
The 1988 basketball shoe is not only a source of inspiration for the hottest designers of the moment, as talented as they are. It is also the final touch to the look of a growing proportion of fashionistas to whose ears Nike and its teams have learned to whisper sweet nothings. As evidenced by the Air Jordan 4 ''Shimmer" a WMNS version that represents with the ''Starfish" a women's collection that continues to develop with a delicate elegance but a strong character. All these pairs "reserved" for women are waiting for you on Kikikickz, alongside the other versions of a range that have some nice surprises in store.
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