Les produits populaires
Panier
Votre panier est vide
Add a gift packaging +€ 2
Sous-total
0€
0€
Pay in several times easily when paying
Behind the brand that has become known as "the brand with three stripes" is Adolf Dassler, the entrepreneur and above all the man who started designing sports shoes in 1928, when he was not yet 30 years old. This means that meeting the needs and expectations of athletes has been an integral part of adidas' DNA since the company was officially founded by him in 1949. Very quickly, the German manufacturer became famous in the world of soccer, where its cleats became a must-have. The adidas management then turned to other growing sports, such as tennis and basketball, which they conquered with iconic silhouettes such as the Stan Smith and the Superstar.
The Superstar, let's talk about it, because it is really the one that allowed the German firm to go beyond the borders of sports to impose itself on the street. It all happened in the 1980s, when the sneaker phenomenon was just beginning to bloom, alongside the rise of the NBA.
After shining on the floor since its creation in 1969, the Superstar has risen to the feet of the rappers of the group Run-DMC who made it one of their emblems by wearing it without laces, and tongue up, on stage as in town. The salute to the famous leather shoe and its iconic "Shell Toe" came a little later, in 1986 to be precise, during a concert that Jam Master Jay and his cronies gave that year at New York's Madison Square Garden, in front of a delirious audience that included an adidas representative. The adidas representative had a front row seat to witness the consecration of both the model and the brand: a hymn called "My adidas" that was taken up by the entire crowd. The Run-DMC then signed a historic partnership with adidas, propelling the Superstar and other adidas 3-Stripes sneakers to the top of the streetwear world.
The dawn of the second millennium was also marked by the rise of running-inspired sneakers, with the logical support of runners and sneaker addicts. It was during this period, considered the golden age of running, that adidas once again made its mark, under the nose of its American rival, first with the ZX 500 in 1984 and then with the ZX 5000 and ZX 8000 in 1988. These were the most effective basis for introducing and promoting the TORSION system, an innovative cushioning technology that is still highly appreciated by many runners. To say that adidas is a major figure in running would be an understatement, especially since it still manages to set the trends in running, especially with models that are able to play all the games, such as the Ultraboost and, to a lesser degree, the NMD. These two running shoes, which have the distinction of having been launched in 2015, are equipped with a Boost sole, a must-have in terms of comfort and style.
More than any of its competitors, adidas knows how crucial collaborations are. And for good reason, the German sportswear giant is in some ways the pioneer of these fruitful partnerships between sneaker manufacturers and artists, whether they come from the fashion world or not. In 2013, it demonstrated this in the best possible way by acquiring the services of Kanye West, who was working for Nike until then. Two years later, in 2015, the Chicago rapper completed the design of his first adidas Yeezy shoe: the Yeezy Boost 350 a now classic sneaker among classics that paved the way for many other successes signed by Kim Kardashian's husband. It was also in 2015 that adidas began collaborating with Pharrell Williams on his collection Human Race.
Livraison 48h
Trends
Sneakers
Collections
About us
