Zoom on the Jordan 1 ''Atmosphere'' aka ''Bubble Gum

Walking down the street without seeing even one person wearing the Air Jordan 1 is now impossible. If Peter Moore's famous silhouette has been a staple on and off the basketball court since its birth in 1985, it is clear that it has gone a step further in recent years, to the point of becoming simply ubiquitous wherever sneakers have their place. The AJ1 owes this revival in large part to the successors of its creator who are never short of imagination to reinvent it. It is to them that we owe the superb Jordan 1 ''Atmosphere'', aka ''Bubble Guman exclusive women's shoe that we have long awaited the release here in France. It seems that Nike and the Jordan Brand have heard our prayers because the Swoosh brand and its subsidiary have finally made official its launch on the French market.

AJ1 ''Bubble Gum'', a women's exclusive to be found on Kikikickz!

Every year, the shoe that will forever remain Michael Jordan's first signature shoe is unveiled in a multitude of new colors that you can find as soon as they are released on Kikikickz. In 2021, you had the opportunity to discover the Air Jordan 1 Mid ''Coconut Milk as well as the Air Jordan 1 Mid ''Light/Smoke Greytwo versions for women that are still attracting a lot of interest among sneaker lovers. As you will have understood, it is a High version that we are talking about today. The Jordan 1 ''Atmosphere'', more commonly called ''Bubble Gum'', is moreover provided with a Retro High OG finish that will surely please fans of high top sneakers.

If all eyes are turned to this edition ''Atmosphere'', it is primarily because the color palette worked by the teams of Nike is really attractive. To contrast with a white textured leather base, they have opted for a combination of pink gum and blue that they have "borrowed" from the Air Jordan 1 ''Obsidian/UNC'' of 2018. That famous pink that gives the pair its ''Bubble Gum'' nickname stands out in a patent coating present on both the top of the toes - what we call in sneaker lingo the toe box - and the back of the foot. The blue blossoms on the mudguardthe lacing system, the base of the ankle and the logo in the form of inverted comma of Nike. Here, no Jumpman, in accordance with the branding original branding. As for the sole, you will notice that the designers of the American firm have made in the simplicity with a reminder nevertheless effective white and pink.

The new Jordan 1 ''Bubble Gum'' proves once again that relatively simple colors are often the best. In all objectivity, of course. Ladies, if there is a pair to copy in this beginning of the year 2022, it is definitely her! For that, go now on the store.


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Benjamin Descamps

Fan de sneakers depuis l'adolescence. J'ai un faible pour les Jordan rétro et les premières Air Max. J'interviens sur l'Edito pour vous parler de tout ce qui a trait à la culture sneakers, tant en termes d'actualité que d'histoire.