Tinker Hatfield, the architect of Nike and Jordan Brand's success
In the 1980s, long before the sneaker phenomenon exploded and pushed historical sneaker manufacturers such as Nike to surround themselves with outstanding artists, the designers were in some ways stars who had all the means, or almost, to make a difference. In Oregon, where the Swoosh brand has been historically established since 1972, the one who was to become the most illustrious of these designers quickly distinguished himself as much by his imagination as his audacity. Tinker Hatfield was not intended for such a career, at least not in the footwear division of the equipment manufacturer, since it is as an architect that he was recruited a few years before his first breakthrough, the Air Max 1. How did he manage to build the success of Nike and the Jordan Brand? This is the question we will try to answer here on the Kikikickz blog.
From running to basketball, Tinker Hatfield's multi-sport legacy.
Nike Air Max 1: the birth of a myth.
Air Max 1. This opening was and still is intended to make visible the Air cushioning technology, the heart of the model released in 1987 and all its developments that continue to ensure the sustainability of the Air Max range.
Tinker Hatfield to Michael Jordan's rescue.
Photo credits: Complex