A look back at New Balance's incredible 2021

Retour sur l’année 2021 incroyable de New Balance

In this week, unfortunately synonymous with the return to work for many of us, we wanted to keep the holiday spirit alive by looking back at the incredible year of New

Balance. As a self-respecting sneaker addict, as well as a simple sneaker lover, you've had a front row seat to the meteoric rise of the American manufacturer over the last twelve months. A rise that is all the more important in the streetwear universe that obviously results from the release of very successful pairs, sometimes resulting from collaborations, to be discovered or rediscovered in due form on Kikikickz. From the confirmation of the 327 thanks to Casablanca to the strong comeback of the New Balance 550, without forgetting the surprise invitation to the top of the 2002R, we propose you to relive the highlights of this year 2021, which is also decisive for New Balance, hoping that the trend will be confirmed in 2022.

The 3 most prominent New Balance sneakers in 2021.

Despite its uncanny ability to cultivate an iconic retro-running inspired style, the firm founded in 1906 in Boston by William J. Riley has long been confined to playing only an outsider role in a sneaker market that has become more competitive than ever. Behind Nike and its subsidiaries, but also adidas and its Yeezy, the company has taken advantage of this situation by winning the loyalty of a public seduced by both the style that sticks to its skin and the legendary comfort of its sneakers. But over the last three years, New Balance has developed new ambitions, in line with its history and potential.

New Balance 327, the confirmation.

Casablanca x New Balance 327 - Holly Green

To achieve its goals, New Balance has surrounded itself with talented designers and artists. This is the case first of all of Charlotte Lee, the creator of the New Balance 327, and Charaf Tajer, the founder and current artistic director of the label Casablanca. In 2021, the firm of Massachusetts has logically wanted to reconstitute this duo that had proved so efficient a year earlier. Recall that the NB 327 was actually released in April 2020 as part of a collaboration that has thus continued last year to the delight of fans of the model. A model inspired by several classic running shoes such as the NB 320 from 1976 and the 355 and SuperComp from 1977. Among the new colors that have marked 2021 is the New Balance 327 ''Holly Green'',

a chic and sober variation in line with the aesthetic codes of tennis that Charef Tajer loves so much.

Following the success of the 327, the Boston-based brand and Charlotte Lee have come up with the 237, which is also available in a "Holly Green" version on Kikikickz.

New Balance 550, the return in force.

If the 327 and its "little sister" have marked 2021 with their mark, what about the 550?

Rich Paul x New Balance 550

Rich Paul. New Balance 550.

Created in 1989 with the hope of offering basketball players a serious alternative to the best b-ball silhouettes of the time, the New Balance 550 never made it onto the court. Proof that everything comes to him who knows how to wait, its hour of glory rang 30 years later when the equipment manufacturer had the good idea to invite Teddy Santis, the boss of Aimé Leon Dore, to revisit it. So back in the game, the former P-550 has established itself in 2021 as the best alternative to the Air Force 1 of Nike, and this througha handful of new colors that you can find on the store. If we had to choose only two, in addition to those signed Aimé Leon Dore, it would be without doubt the New Balance 550 ''UNC'', a pair adorned with a formidable finish to the colors of the University of North Carolina. In the same vein, how could we not succumb to the charms of the recent collaboration with Rich Paul? The charismatic player's agent of the NBA, and more globally of the US sport, has breathed a real wind of freshness on the 550 thanks to an elegance that has pleasantly surprised us.

New Balance 2002R, the surprise guest.

New Balance 2002R - Protection Pack

We were definitely surprised when the brand with the "N" unveiled 3 new editions of the New Balance 2002R in a "Protection Pack" that always creates a lot of excitement. Introduced in 2010, the original NB 2002 immediately caught the eye of sneaker fans who recognized the DNA of New Balance through a modern aesthetic clearly assumed. Supported by KITH boss Ronnie Fieg since its launch, the silhouette has nevertheless remained in the shadows for 10 years, the time to evolve into a 2002R version with undeniable potential. After a first collaboration in June 2021 with Salehe Bembury, the charismatic former artistic director of Versace's footwear division, its consecration took place a few weeks later with the release of the famous ''Protection Pack''. Imagined by Yue Wu, this one is composed of 3 destructured pairs that are waiting for you on Kikikickz next to the other essential sneakers of New Balance that marked 2021.

What trend for 2022?

It's obvious that New Balance is going to maintain its efforts in 2022 to continue its momentum. We should therefore see the emergence of new 550 very effective, including a handful of exceptional collaborations, especially since Teddy Santis officially joined the ranks of the equipment manufacturer on January1 to oversee the development of its range ''Made in US''. At the same time, we will see the renewal of the 990, whose sixth version should not be long in coming. All this without counting on many other pairs promised to a golden destiny that we will have the opportunity to present to you as they are released. as they are released.


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