A look back at New Balance's incredible 2021
New Balance. As a good sneaker addict, as well as a simple sneaker lover, you have been in the front row of the meteoric rise of the American equipment manufacturer over the last twelve months. A rise that is all the more important in the streetwear universe that obviously results from the release of very successful pairs, sometimes resulting from collaborations, to be discovered or rediscovered in due form on Kikikickz. From the confirmation of the 327 thanks to Casablanca to the strong comeback of the New Balance 550, without forgetting the surprise invitation to the top of the 2002R, we propose you to relive the highlights of this year 2021, which is also decisive for New Balance, hoping that the trend will be confirmed in 2022.
The 3 most prominent New Balance sneakers in 2021.
Despite its uncanny ability to cultivate an iconic retro-running inspired style, the firm founded in 1906 in Boston by William J. Riley has long been confined to playing only an outsider role in a sneaker market that has become more competitive than ever. Behind Nike and its subsidiaries, but also adidas and its Yeezy, the company has taken advantage of this situation by winning the loyalty of a public seduced by both the style that sticks to its skin and the legendary comfort of its sneakers. But over the past three years, New Balance has developed new ambitions, in line with its history and potential.
New Balance 327, the confirmation.
After the success of the 327, the Boston-based brand and Charlotte Lee have come up with the 237, which is also available in a "Holly Green" version on Kikikickz.
New Balance 550, the return in force.
If the 327 and its "little sister" have marked 2021 with their mark, what about the 550?
Rich Paul. New Balance 550.
New Balance 550 30 years later when the equipment manufacturer had the good idea to invite Teddy Santis gamethe former P-550 has established itself in 2021 as the best alternative to Nike's Air Force 1, and this througha handful of new colors that you can find on the store. If we had to choose only two, in addition to those signed Aimé Leon Dore, it would be without doubt the New Balance 550 ''UNCa pair adorned with a formidable finish in the colors of the University of North Carolina. In the same register, how not to succumb to the charms of the recent collaboration with Rich Paul ? The charismatic player agent of the NBA, and more globally of the US sport, has breathed a real wind of freshness on the 550 thanks to an elegance that has pleasantly surprised us.
New Balance 2002R, the surprise guest.
We were definitely surprised when the brand with the "N" unveiled 3 new editions of the New Balance 2002R in a ''Protection Pack'' that is always a big hit. Introduced in 2010, the original NB 2002 immediately caught the eye of sneaker fans who recognized the New Balance DNA through a modern aesthetic clearly assumed. Supported from its launch by Ronnie Fieg, the boss of KITH, the silhouette has nevertheless remained in the shadows for 10 years, the time to evolve into a 2002R version with undeniable potential. After a first collaboration in June 2021 with Salehe Bemburythe charismatic former artistic director of Versace's footwear division, its consecration took place a few weeks later with the release of the famous "Protection Pack". Imagined by Yue Wu, this one is composed of 3 destructured pairs that are waiting for you on Kikikickz alongside the other essential sneakers of New Balance that have marked 2021.
What trend for 2022?
It's obvious that New Balance is going to maintain its efforts in 2022 to continue its momentum. We should therefore see the emergence of new 550 very effective, including a handful of exceptional collaborations, especially since Teddy Santis has officially joined the ranks of the equipment manufacturer on 1st January 1 to oversee the development of its ''Made in US'' line. At the same time, we will see the revival of the 990, whose sixth version should not be long in coming. All this without counting on many other pairs promised to a golden destiny that we will have the opportunity to present you as they are released.
Fan de sneakers depuis l'adolescence. J'ai un faible pour les Jordan rétro et les premières Air Max. J'interviens sur l'Edito pour vous parler de tout ce qui a trait à la culture sneakers, tant en termes d'actualité que d'histoire.