Nike Air Rubber Dunk x Off-White, the reappropriation

After the recent release of the Air Jordan 5 "Sail and its dazzling success of its Air Jordan 4, Virgil Abloh and his label continue the continuation of its work alongside the brand with the swoosh. The collaboration between Nike, Jordan and Off White will not stop any time soon.

Indeed, following some rumors suggesting the end of this collaborative pursuit, we can now say that their story is not about to end. Since they started working together in 2017, Virgil Abloh,  artistic director of Louis Vuitton for men, and Nike have produced a phenomenal number of conceptual sneakers, each more appreciated than the other. After having served us a flock of variations of the models the most iconic models of the Swoosh brand, Off white brand is back today with a brand new model that is part of the current craze for Dunk craze: the Nike Air Rubber Dunk.

Driven by a thirst for creation, Virgil Abloh proposes this time a re-appropriation of the model under the name of "Nike Rubber Dunk. The latter was first revealed earlier this year through a publication Instagram of the American designer.

Abloh's main objective through these Dunkswas to highlight the heritage of the technical of Nike. Inspired by other models in the catalog of sneakers of the Beaverton's brandbrand, the Rubber Dunks are equipped with a Air unit exposed in the midsole and take over the "Shape " original from the end of the 90's and early 2000s. In addition, they pay homage to the Pegasus line beyond an upper type P-6000type upper, as well as a "Gum" sole in rubber that rocked a whole generation.

Speaking of the latter partnership, Virgil Abloh said "Focusing on this modernist wave is part of the initial logic of the collaboration. It's about incorporating ideas from the past into a new era - designing with purpose and cultural relevance to arrive at something new."





Finally the various colorways proposed are for each one, a exclusive to regional having also been carefully studied. Indeed, its 3 versions are composed first of all of a model Gold. First of all this first color, available only in China and in Asia Pacificwith a golden hue refers to the Atlanta Olympic Games of 1996. While the declination "University blue with the colors blue and white pays tribute to the colorway original from 2000s and is available in Europein the Middle Ages-East and in Africa. Finally, we find an iteration « Black Green " available exclusively at Americato be the color of your choice. "must-have" color for its creator.

What about you? Rather "University Blue" or "Black Green ?

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Article written by Solal Fima




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