Collaborative trios

Les trios collaboratifs

After the release of Travis Scott x fragment x Jordan, it's the turn offragment x sacai x Nike LDWaffle to drop! It will not have escaped you, the release calendar is punctuated these last weeks by collaborative trios. If the concept is not new, its repetition is unprecedented and questions observers about its impact on sneaker culture.

A phenomenon that is not new

The trios are based on the silhouette of an equipment manufacturer, and involve other brands, designers, shops or artists. The concept is not recent, and has given rise to unique pairs that have marked the minds of sneakerheads, such as Lance Mountain x Nike SB x Air Jordan 1 or Parra x Patta x Nike Air Max 1. Until recently, the collaborative trio remained very marginal, and was limited to a handful of ultra-limited releases each year.

Nike and the unprecedented chain of events

Nike has broken the momentum this season with a string of projects. We recently saw the Travis Scott x fragment x Jordan drop, while sacai and Nike invited third parties to revisit their hits, including fragment for the LDWaffle released today. In terms of design, the insertion of the third collaborator here is the application of its logo and signature colorway. This questions the experts on the usefulness of cumulating the entities...

The media is sounding the alarm

At a time when the market is saturated with collaborations, many media outlets see their ever-increasing addition as a threat to sneaker culture. In a recent editorial, Highsnobiety laments the very thing that once made them successful: rarity and authenticity. The publication describes Nike's trios as a "mix & match game," boiling down to the combination of the hottest signatures on the hottest models... for hype's sake only. Could the trios be the sign of a system that is out of breath?

Trios, spectacular or overrated?

Do you agree with these observers? Do threesomes symbolize an out-of-control hype that would threaten sneaker culture? It's up to you, sneakerheads, to decide!


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