The collaborative trios
After the release of the Travis Scott x fragment x Jordanit's the turn of the fragment x sacai x Nike LDWaffle to drop! It will not have escaped you, the calendar of releases is punctuated these last weeks by the collaborative trios. If the concept is not new, its repetition is unprecedented and questions observers about its impact on sneaker culture.
A phenomenon that does not date from yesterday
The trios focus on the silhouette of a manufacturer, and involve other brands, designers, stores or artists.The concept is not recent, and has given rise to unique pairs that have marked the minds of sneakerheads, like Lance Mountain x Nike SB x Air Jordan 1 or Parra x Patta x Nike Air Max 1. Until recently, the collaborative trio remained very marginal, and was limited to a handful of ultra-limited releases each year.
Nike and the unseen chain
Nike came to break the dynamic this season by chaining projects. We recently saw the drop of the Travis Scott x fragment x Jordanwhile sacai and Nike have invited third parties to revisit their hits, including a fragment for the LDWaffle released today. In terms of design, the insertion of the third collaborator here is the application of its logo and colorway signature. This questions the experts on the usefulness of accumulating the entities ...
Some media are sounding the alarm
At a time when the market is saturated with collaborations, many media see in their increasingly dizzying addition a threat to sneaker culture. In a recent editorial, Highsnobiety laments the very thing that once made them successful: rarity and authenticity.The publication describes Nike's trios as a "mix & match game," boiling down to the combination of the hottest signatures on the hottest models... just for the hype. Could the trios be signs of a broken system?
Trios, spectacular or overrated?
Do you share the observation of these observers? Do threesomes symbolize an out of control hype that would threaten the sneaker culture? It's up to you, sneakerheads, to decide!