Is the sneaker today an art object?
A work of art can be defined as an artistic creation generally intended to be decorative, even admiring. Available in a wide range of colors and designs, the sneaker today fits this definition without hesitation. Often prized, the rarity highlights its quality. So if we can collect paintings, why not collect sneakers with ever more surprising and sought-after designs. What are the reasons of such a success and why can we really qualify it as such? Our team leads the investigation!
Collected and speculated
Do you have in mind the image of those auction houses where amateurs and collectors are struggling to find the lucky one? Well, the sneaker is on the same playing field!
The speculations of which it is the object are quite surprising and have made its sales explode these last years. Because of the democratization they have experienced, a real marketplace around the sneaker was born, where sellers and retailers exchange their models at often very volatile prices.
Beyond the object that we collect, the sneaker is also a real culture in itself as it is popularized in all its forms. Sometimes appearing in templates that do not fit our feet - sometimes keychain, jewelry, figurine or even in monument format - all these achievements in its effigy prove the admiration it generates in society today.
Scope of the storytelling
This euphoria around the sneaker does not come from nowhere. It has been described as a work of art, and it must be said that, like an artist's painting, it tells a unique story. It is this storytelling that will allow a pair such as the Air Jordan 1 to reach so many people: the basketball player's touch gives value to the sneaker, as well as the necessary argument to sell it.
Collaborations and company
With the collaborations that several brands propose, the phenomenon of rarity appears more and more. Indeed, they will allow to give value to the sneakers and to democratize this side only street to which we were accustomed in the first decades of the shoe. Among the most iconic, we can cite those of Virgil Abloh with his label Off-WhiteAmong the most iconic are those of Virgil Abloh with his label Off-White, which can be found in other major fashion houses such as Chanel or Dior.
What about you?
If streetwear takes a big place in our modern society, it is now these limited and precious models that enthusiasts are looking for. So, if the sneaker is a special work of art, what are you waiting for to collect some?