On the occasion of the release of the new New Balance 650R in collaboration with Aimé Leon Dore, a close-up on the New York brand that recreates the golden age of the nineties through a strong aesthetic and a chic and qualitative streetwear.

Teddy Santis, the novice who saw right

The evolution of Aimé Leon Dore was spectacular, as the brand was only born in 2014. Its creator, Teddy Santis, had no experience in fashion. But he had a lot more going for him, from his keen eye for the streets of New York to his many street references.

Nostalgic for the Big Apple's golden age, the nineties, Santis infused its components into his brand universe and style. At a time when streetwear shines with prints and logos, he will take the path of authenticity to create timeless and meaningful pieces.

The fruitful ALD x New Balance encounter

Aimé Leon Dore first joined forces with his compatriot KITH, before crossing paths with Puma for a first footwear outfit. The experience will be repeated with Clarks and Suicoke, until New Balance. It is truly this collaboration, which began in 2019 and will continue in the present, that will make ALD known to the greatest number.

True to its image of heritage and premium brand, Aimé Leon Dore reworks retro silhouettes in quality materials and harmonious declinations. Its New Balance - the 550 first and foremost - have all been successful, allowing Teddy Santis to become head of creative direction for NB's Made in USA branch.

Aimé Leon Dore is a reference in the streetwear market and now in the sneaker market! What is your favorite sneaker from his collab with New Balance and what do you think of his apparel line?